Competent Skills will bring Joy and Contentment to your Home Based Business
There are fundamental skills you need, regardless of the business model you use in your home based business or stay at home business. These may appear obvious but are often overlooked.
Effective Communication Skills are on top of the list
Lets face it.
ALL business relies on talking to people in some way. So the sooner one learns how to communicate effectively the more enjoyable your home based business and home life will be.
I’m referring to more then just talking to others. How you talk to yourself, is just as important as how you communicate with others - talking or writing.
Good communication skill is based on understanding people. Learning listening skills effectively, as well asbuilding repore by learning how to make friends and understanding how people tick.
It also helps to have general knowledge of the different personality types.
Marketing
This area is probably one of the toughest most people struggle with. Most people get marketing mixed up with ‘selling’.
Think about marketing as ‘attracting’ customers to you versus “selling’. It is all in the way you 'communicate'. 'Pull' versus 'push'.
Here’s an interesting perspective:
- Marketing PREPARES people to buy
- Marketing is romance. It’s a process!
- Marketing excites people.
- Marketing drives people to your website.
- Marketing gets people to beg to enroll or buy from you.
- Marketing puts people into a buying mode.
Really and truly understanding the difference between 'hard sell' or honestly supporting / helping people find a solution to their problem.
It is all about how to treat people like human beings, 'not prospects. Build a relationship on trust.(Wow that is sure missing these days isn't it?! A novelty!)
Someone who teaches this well is Ari Galper. The creator of Unlock The Game™.
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Ari overturns the notion of selling as we know it today. He profoundly shifts one's mindset about sales, to a place of complete integrity aligning with your values. His teachings are based on new words and phrases grounded in sincerity. It is this sincerity that has earned him distinction as the world's leading authority on how to build trust in the world of selling. His methods can be used for any business, home based or otherwise. Ari has a deep understanding of human communication and how it can be maximized in the sales process. He teaches you how to ‘think’ differently where 'selling' becomes a joy rather then a chore. |
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Advertising
This can be a tough nut to crack with so many variables. It takes time and there is a real art to it.
Briefly you may want to think of it like:
- Advertising does just the OPPOSITE of marketing.
- Advertising is selling and that turns people off.
- Advertising is a selfish display of ego.
- Advertising should only be for “name” brands.
- Advertising is good to secure an identity.
- Let Coke and Nike advertise. You shouldn’t.
Advertising can support a marketing campaign, but advertising alone doesn’t work.
Again to learn more about what IS effective, you’ll want to check out these MLM Training courses well worth the investment. My view anyway (wink).
BUT, I don’t HAVE those skills!
You are not alone!
Henry Ford, when questioned by a critic, was to ask why HE should know it all! Particularly since all he had to do was push a button and someone ‘else’ who DID know, could give him the answer he needed!
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So, don’t be disheartened if you currently don’t have these skills. Just be willing to either LEARN or get someone else to do it for you. Also, before you put yourself down, you may actually be surprised as to how much you REALLY know. If you just learn to TRUST your natural intuition - particularly women. - We are good at that! We’re looking for determined, honest and humble people who are seeking the same qualities in a home based business. Learn More |
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