It doesn’t matter what business you are in. To start a business you need a list. So why buy mailing list when you can create your own lead generating system – for free!
In fact, everyone does have a list if you stop and think about it. Over your life who do you know? Who have you bought from? What trades people? How about hairdresser? You get the picture…however have you thought to let these people know about what YOU can do for them?
They may not need or want your services – yet. However some time down the track they, or someone THEY KNOW, may want what you are providing. So ask if you can add them to YOUR list.
So how do you develop your own list for your home based business without having to buy mailing list?
It all starts with having good quality content.
What do I mean by good quality content?
Information that is relevant, interesting and of value to your ‘target’ audience, that means the person who will be reading it.
For example if you were providing information on how to grow a ‘tree fern’ you would write in a language and ‘style’ that is common to gardeners, not in a stiff and starchy ‘business’ style.
You would also answer questions that you think the gardener may want answered.
This is where ‘most people’ come unstuck in their home based business so instead of learning the ‘art’ they simply go buy a mailing list, thinking that will solve the problem..that having ‘more people to mail to’ hoping that ‘some’ small number of customers may show up as a result regardless of the information given. Maybe this does work but why waste time and money when there are far more effective ways of doing things.
Why are these things so important?
Simply because it can make or break your home based business.
It’s the difference between struggle and success.
Here’s the thing, when you buy mailing list you will still need good quality content AND you have probably hear ‘the money is in the list’?
Here is the secret that no one usually tells you make sure you: STOP giving your traffic and leads to STRANGERS who own sites
You want the control
This is KEY to:
Read it again and truly understand what I have just shared with you
YOU need to be the one in control. The OWNER.
So instead of going out there to buy mailing list build your own list and OWN it.
Here is ONE resource to support you in building your OWN list by building your own website. One that works. Real and Simple.
Empowering Tools
Build a Business Website
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